WhiteFence Farms
El Segundo, California
Tallahassee, Florida
WhiteFence Farms is a residential community on 373 acres. Private lots of three to ten acres are built around common areas of community-owned working farm fields connected by tractor trails. Square Peg Design developed the creative branding and identity for the community including brand collateral.
Services: Branding & Identity
Project Type: Residential
Client: St. Joe Land Company
The Point
El Segundo, California
El Segundo, California
Square Peg Design was commissioned by Federal Realty to develop a new identity, wayfinding and signing program for The Point, an outdoor retail center in Southern California.
Services: Signage & Wayfinding, Branding & Identity
Project Type: Retail
Client: Federal Realty
The BLOCK at Pacific Commons
Fremont, California
Fremont, California
Catellus, a national leader in mixed use development, retained Square Peg Design to develop the branding, wayfinding and signing for The BLOCK at Pacific Commons. Anchored by Target and Century Theaters, The Block is a 320,000 square-foot entertainment and fashion addition to the existing 860,000 square-foot shopping destination known as Pacific Commons.
Services: Signage & Wayfinding, Branding & Identity
Project Type: Retail
Client: Catellus
Architect: SGPA
Shangri-La Maldives Villingili Resort & Spa
Republic of Maldives
Republic of Maldives
Located on the Addu Atoll in the Maldives, this unique private island resort is surrounded by picturesque coastline and nearly two kilometers of beautiful white-sand beach. The Shangri-La property offers a range of spa and leisure activities and an array of exciting dining and entertainment facilities. SQPEG developed a signage program for this unique private island resort including branding the restaurants. Shangri-La Maldives Resort & Spa features142 Private Villas, 5 Restaurants & Bars, CHI Spa, and a Guest Facilities Village.
Services: Signage & Wayfinding, Branding & Identity for Restaurants
Project Type: Hospitality
Client: Shangri-La Hotels & Resorts
Architect: WATG
Interior Designer: LTW Designworks
Hillsdale Mall
San Mateo, California
San Mateo, California
Originally built in 1955, Hillsdale Shopping Center has continually evolved but always maintained its status as a premier retail destination. The centerpiece of the Bohannon Development Company, Hillsdale has reinvented itself again through re-thinking the sites of its former Mervyn’s and Sears department store. Square Peg was engaged to design a comprehensive wayfinding and signing program for all aspects of this retail renovation and addition.
Services: Signage & Wayfinding, Placemaking
Project Type: Retail
Client: Bohannon Development Company
Marin Health & Wellness Campus
One of Square Peg Design's standout healthcare projects, the Marin Health & Wellness Campus in San Rafael, California…
San Rafael, California
Square Peg Design developed the wayfinding strategy and signage program for this new health and wellness campus in San Rafael, California. Working closely with the architect and the client, our team aimed to design an amazingly seamless and integrated graphics program for the campus.
Services: Signage & Wayfinding, Branding & Identity
Project Type: Healthcare
Client: Marin County
Architect: RMW Architecture & Interiors
Presidio Theatre
San Francisco, California
San Francisco, California
Presidio Theatre is a historic community landmark best known during WWII where performers like Bob Hope would entertain the troops and their families. SQPEG was asked to design an interior sign system that reflected the Art Deco inspiration throughout the space. SQPEG worked closely with Peggy Haas, who funded the historical theatre’s renovation, and Presidio Trust for the exterior, which had to adhere to the sign standards used throughout the property. Scope included exterior signage, a backstage super-graphic for the cast door, a center star in the lobby, and interior identity and wayfinding.
Services: Signage & Wayfinding, Branding & Identity
Project Type: Entertainment
Architect: Hornberger + Worstel
Meritage Resort & Spa
Napa, California
Napa, California
Square Peg Design was retained to strategize, develop, and design the wayfinding and signage program for this luxury resort and wine experience.
Services Provided: Signage & Wayfinding, Branding & Identity
Program: Hospitality
Client: Meritage Resort
Architect: WATG
Lakeside Coffee at Bishop Ranch
San Ramon, California
San Ramon, California
Lakeside Coffee is an on-site coffee shop at Bishop Ranch, a corporate campus in San Ramon, California. It offers a casual space for people to grab a coffee, pastry or happy hour on campus. Square Peg Design was retained to create the brand identity and design the consumables for this boutique coffee shop. The end design reflected the client’s desire to have a brand that reflected the shop’s proximity to Bishop Ranch’s scenic Lake Annabelle, while also providing a punch of color to the ultra-modern space and a bold cup in the hands of customers who grab their joe to go.
Services Provided: Branding & Identity
Program: Retail
Client: Sunset Development Company
Dubai Exhibition Centre
Dubai, UAE
Dubai, UAE
The Dubai Exhibition Centre (DEC) will be the hub venue for the World Expo 2020 in Dubai. DEC is comprised of two complexes: The North complex at 170,000 sf and the larger South complex at 280,000 of exhibition space SQPEG was retained to develop the overarching wayfinding and signage strategy integrated with a changeable event communication platform. This integrated information platform included a variety of digital and static elements forming a “Communications Kit of Parts” for any type of event to take place in this state-of-the-art venue.
Services: Branding & Identity, Placemaking, Signage & Wayfinding, Digital
Project Type: Entertainment
Client: Dubai World Trade Centre
Architect: Woods Bagot
Torrance Memorial Medical Center
Torrance, California
Torrance, California
SQPEG was commissioned by Torrance Memorial Medical Center to design the signage and wayfinding program for their new Main Tower building. The 370,000 sf state-of-the-art facility is the latest development on the community hospital campus comprising eight buildings. Based upon the wayfinding design for the Main Tower, SQPEG also developing an overall campus wayfinding and signage program that will ensure consistent branding and nomenclature throughout.
Services: Identity & Branding,Signage & Wayfinding, Donor Recognition
Project Type: Healthcare
Client: Torrance Hospital
Architect: HMC Architects
Burj Khalifa
Dubai, UAE
Dubai, UAE
The Burj Khalifa, with 166 floors and a height of 828 meters, is the tallest man-made structure in the world. Square Peg Design designed a comprehensive signing program for this new global landmark. The Burj Khalifa offers a variety of destinations: offices, residences, a spa, and the world’s first Armani Hotel. The signage and wayfinding is quite complex and the design demands were equally challenging. By capturing the subtlety of the contemporary architecture with the right mix of Arabic influence, we were able to successfully integrate a signage and wayfinding program that enhances the experience of this globally significant structure.
Services: Branding & Identity, Signage & Wayfinding
Project Type: Mixed-Use
Client: Emaar
Architect: Skidmore, Owings & Merril
City of Dublin
Dublin, California
Dublin, California
The City of Dublin retained Square Peg Design to create a new graphic identity for City streetscape wayfinding elements and key gateway and monument signing. The City’s goal was to incorporate imagery into pedestrian and vehicular signage that would create a sense of community by visually establishing community boundaries and playing upon the richness of the City’s Irish namesake.
Services: Signage & Wayfinding, Branding & Identity
Project Type: Civic
Client: City of Dublin
Rivercamps
Panama City Beach, Florida
Panama City Beach, Florida
St. Joe Land Company, the largest land owner in Florida, is developing a unique residential resort project in Northwest Florida. RiverCamps provides a unique opportunity to own a vacation home within what is essentially an environmental preserve complete with savannas, wet lands, waterways and forest. Square Peg was commissioned to develop the overall brand identity and the numerous applications to create a comprehensive communications program.
Services: Branding & Identity, Signage & Wayfinding, Interpretive Graphics
Project Type: Residential
Client: St. Joe Land Company
Architect: Lake Flato Architects & 4240 Architecture, Inc.