Singapore Turf Club
Singapore
Singapore
Square Peg Design was hired to design the visual layer of pagentry and signing for this state-of-the-art sporting facility. The comprehensive plan enhances the visitor’s experience by addressing the venue’s multiple entry-point design and presenting wayfinding and other necessary elements that compliment the vibrant environment while creating an exciting sense of place.
Services: Signage & Wayfinding, Interpretive Graphics
Project Type: Entertainment
Architect: Ewing COle Cherry Brott & Indeco Pvt. Ltd.
Adventure Cove
Singapore
Singapore
Adventure Cove Water Park is part of the Marine Life Park, Oceanarium and Water Park development at Resorts World in Singapore. Promising endless splashes of fun, Adventure Cove Waterpark is an aquatic adventure park with something for everyone. A few of the many rides and attractions include: Bay wave pool, Lazy River, Water Slides, Ray Bay, Rainbow Reef.
SQPEG designed the wayfinding signing and theming elements throughout the park.
Services: Signage & Wayfinding, Placemaking
Project Type: Entertainment
Client: Resorts World
One Degree 15 Yacht Club
Singapore
Singapore
Square Peg Design was commissioned to design a signature sculpture for the entry to One Degree 15, a new Yacht Club providing numerous amenities, including berths for over 200 yachts. One Degree 15 is “the Epitome of Yachting Distinction in Asia.”The sculpture represents a ship’s prow cutting through water. An armillary references the club’s latitude and longitude positioning, reinforcing the basis for the club’s identity.
Services: Placemaking
Project Type: Entertainment
Client: One Degree 15
Presidio Theatre
San Francisco, California
San Francisco, California
Presidio Theatre is a historic community landmark best known during WWII where performers like Bob Hope would entertain the troops and their families. SQPEG was asked to design an interior sign system that reflected the Art Deco inspiration throughout the space. SQPEG worked closely with Peggy Haas, who funded the historical theatre’s renovation, and Presidio Trust for the exterior, which had to adhere to the sign standards used throughout the property. Scope included exterior signage, a backstage super-graphic for the cast door, a center star in the lobby, and interior identity and wayfinding.
Services: Signage & Wayfinding, Branding & Identity
Project Type: Entertainment
Architect: Hornberger + Worstel
Caesars Forum
Las Vegas, Nevada
Las Vegas, Nevada
The 550,000 sf Caesars Forum Conference Center is the newest addition to the Caesars Entertainment family. Conveniently located in the heart of the Las Vegas Strip, it includes the largest column-free ballrooms in the world, at over 100,000 sq. ft. each. SQPEG worked in collaboration with Caesars and KGA Architecture to design the graphics, signage and wayfinding design for this state-of-the-art facility.
Services Provided: Signage & Wayfinding
Program: Entertainment
Client: Caesars Entertainment
Architect: KGA Architecture
Dubai Mall Fashion Atrium
Dubai, UAE
Dubai, UAE
Square Peg Design was commissioned to develop several feature elements for certain areas of the Dubai Mall utilizing cutting-edge technology. These features were an integral component of an overall media program used for entertainment, promotion, advertising and information. This feature is located in the Fashion Atrium. It is a composition of five, 7m diameter rings that are .5m high. The rings are individually supported by a computerized hoisting system to raise and lower the rings into a variety of positions. The rings are complemented by smaller LED screens at the perimeter of the atrium and a customized sound system. In 2009, Square Peg Design was awarded the Merit Award from the Society of Environmental Graphic Design (SEGD) for this Ring Feature.
Services: Placemaking, Digital
Project Type: Retail
Client: Emaar
Dubai Exhibition Centre
Dubai, UAE
Dubai, UAE
The Dubai Exhibition Centre (DEC) will be the hub venue for the World Expo 2020 in Dubai. DEC is comprised of two complexes: The North complex at 170,000 sf and the larger South complex at 280,000 of exhibition space SQPEG was retained to develop the overarching wayfinding and signage strategy integrated with a changeable event communication platform. This integrated information platform included a variety of digital and static elements forming a “Communications Kit of Parts” for any type of event to take place in this state-of-the-art venue.
Services: Branding & Identity, Placemaking, Signage & Wayfinding, Digital
Project Type: Entertainment
Client: Dubai World Trade Centre
Architect: Woods Bagot