Presidio Theatre
San Francisco, California
Presidio Theatre is a historic community landmark best known during WWII where performers like Bob Hope would entertain the troops and their families. SQPEG was asked to design an interior sign system that reflected the Art Deco inspiration throughout the space. SQPEG worked closely with Peggy Haas, who funded the historical theatre’s renovation, and Presidio Trust for the exterior, which had to adhere to the sign standards used throughout the property. Scope included exterior signage, a backstage super-graphic for the cast door, a center star in the lobby, and interior identity and wayfinding.
Services: Signage & Wayfinding, Branding & Identity
Project Type: Entertainment
Architect: Hornberger + Worstel
