Dubai Exhibition Centre
Dubai, UAE
The Dubai Exhibition Centre (DEC) will be the hub venue for the World Expo 2020 in Dubai. DEC is comprised of two complexes: The North complex at 170,000 sf and the larger South complex at 280,000 of exhibition space SQPEG was retained to develop the overarching wayfinding and signage strategy integrated with a changeable event communication platform. This integrated information platform included a variety of digital and static elements forming a “Communications Kit of Parts” for any type of event to take place in this state-of-the-art venue.
Services: Branding & Identity, Placemaking, Signage & Wayfinding, Digital
Project Type: Entertainment
Client: Dubai World Trade Centre
Architect: Woods Bagot
