Singapore Turf Club
Singapore
Singapore
Square Peg Design was hired to design the visual layer of pagentry and signing for this state-of-the-art sporting facility. The comprehensive plan enhances the visitor’s experience by addressing the venue’s multiple entry-point design and presenting wayfinding and other necessary elements that compliment the vibrant environment while creating an exciting sense of place.
Services: Signage & Wayfinding, Interpretive Graphics
Project Type: Entertainment
Architect: Ewing COle Cherry Brott & Indeco Pvt. Ltd.
Adventure Cove
Singapore
Singapore
Adventure Cove Water Park is part of the Marine Life Park, Oceanarium and Water Park development at Resorts World in Singapore. Promising endless splashes of fun, Adventure Cove Waterpark is an aquatic adventure park with something for everyone. A few of the many rides and attractions include: Bay wave pool, Lazy River, Water Slides, Ray Bay, Rainbow Reef.
SQPEG designed the wayfinding signing and theming elements throughout the park.
Services: Signage & Wayfinding, Placemaking
Project Type: Entertainment
Client: Resorts World
One Degree 15 Yacht Club
Singapore
Singapore
Square Peg Design was commissioned to design a signature sculpture for the entry to One Degree 15, a new Yacht Club providing numerous amenities, including berths for over 200 yachts. One Degree 15 is “the Epitome of Yachting Distinction in Asia.”The sculpture represents a ship’s prow cutting through water. An armillary references the club’s latitude and longitude positioning, reinforcing the basis for the club’s identity.
Services: Placemaking
Project Type: Entertainment
Client: One Degree 15
Four Seasons Costa Palmas
Los Cabos, Mexico
Los Cabos, Mexico
Four Seasons Resort Los Cabos at Cabo Riviera is blessed with the calm waters of a turquoise sea and endless beaches set against a dramatic expanse of desert and mountains. The ultimate playground for families and couples alike, this sophisticated resort redefines Los Cabos. Costa Palmas is the first Four Seasons marina resort, a showpiece of contemporary design on Mexico’s Baja California Peninsula. Nestled on 3.2 kilometres (2 miles) of untouched beaches. Square Peg Design was retained to develop a comprehensive signage and wayfinding program designed to compliment the sophistication of the resort design.
Services Provided: Signage & Wayfinding, Placemaking
Program: Hospitality
Client: Four Seasons
Architect: Guerin Glass Architects
W Singapore, Sentosa Cove
Sentosa Island, Singapore
Sentosa Island, Singapore
The W Singapore at Sentosa Cove is a 5-star luxury hotel under Marriott International, located on Sentosa Island. It is an oasis of modern luxury for business travelers, vivacious stay-cationers and sophisticated globetrotters. Square Peg Design was retained to develop a graphics and signage program to reinforce the playful character of the resort in W’s Whenever, Whatever signature.
Services: Signage & Wayfinding, Placemaking
Project Type: Hospitality
Client: Starwood
Architect: WATG
Dubai Mall Fashion Atrium
Dubai, UAE
Dubai, UAE
Square Peg Design was commissioned to develop several feature elements for certain areas of the Dubai Mall utilizing cutting-edge technology. These features were an integral component of an overall media program used for entertainment, promotion, advertising and information. This feature is located in the Fashion Atrium. It is a composition of five, 7m diameter rings that are .5m high. The rings are individually supported by a computerized hoisting system to raise and lower the rings into a variety of positions. The rings are complemented by smaller LED screens at the perimeter of the atrium and a customized sound system. In 2009, Square Peg Design was awarded the Merit Award from the Society of Environmental Graphic Design (SEGD) for this Ring Feature.
Services: Placemaking, Digital
Project Type: Retail
Client: Emaar
Dubai Exhibition Centre
Dubai, UAE
Dubai, UAE
The Dubai Exhibition Centre (DEC) will be the hub venue for the World Expo 2020 in Dubai. DEC is comprised of two complexes: The North complex at 170,000 sf and the larger South complex at 280,000 of exhibition space SQPEG was retained to develop the overarching wayfinding and signage strategy integrated with a changeable event communication platform. This integrated information platform included a variety of digital and static elements forming a “Communications Kit of Parts” for any type of event to take place in this state-of-the-art venue.
Services: Branding & Identity, Placemaking, Signage & Wayfinding, Digital
Project Type: Entertainment
Client: Dubai World Trade Centre
Architect: Woods Bagot
Grand Canal Shoppes at the Venetian Resort
Las Vegas, Nevada
Las Vegas, Nevada
SQPEG was retained to help create the wayfinding and signage and a focal point for the refreshed Grand Canal Shoppes at The Venetian Resort Las Vegas. The design of “The Wishing Tree” included a 20-foot tall cast bronze tree, clad with over 3,400 waterjet-cut and laser-engraved brass leaves to provide a glittering canopy allowing guests a moment of quiet reflection. Additionally, our team designed and coordinated the integration of the audiovisuals that feature a natural backdrop event every hour on the hour, to draw visitors in from the surrounding casino into the retail area.
Services: Placemaking, Signage & Wayfinding
Project Type: Retail
Client: Brookfield Properties
Architect: HKS
W Hotel Fort Lauderdale
Fort Lauderdale, Florida
Fort Lauderdale, Florida
Square Peg Design developed the identity and wayfinding system for the W Hotel and Residence in Fort Lauderdale, Florida. The inspiration drew from the local natural beauty of the surrounding area. A sculptural representation of the iconic “W” was created to reinforce the brand at the property’s prominent beach-front entrance along Florida’s scenic A1A Highway.
Services: Signage & Wayfinding, Branding & Identity
Project Type: Hospitality
Architect: Adache Group Architects, Inc.