Dubai Mall Fashion Atrium
Dubai, UAE
Square Peg Design was commissioned to develop several feature elements for certain areas of the Dubai Mall utilizing cutting-edge technology. These features were an integral component of an overall media program used for entertainment, promotion, advertising and information. This feature is located in the Fashion Atrium. It is a composition of five, 7m diameter rings that are .5m high. The rings are individually supported by a computerized hoisting system to raise and lower the rings into a variety of positions. The rings are complemented by smaller LED screens at the perimeter of the atrium and a customized sound system. In 2009, Square Peg Design was awarded the Merit Award from the Society of Environmental Graphic Design (SEGD) for this Ring Feature.
Services: Placemaking, Digital
Project Type: Retail
Client: Emaar
