W Hotel Fort Lauderdale
Fort Lauderdale, Florida
Square Peg Design developed the identity and wayfinding system for the W Hotel and Residence in Fort Lauderdale, Florida. The inspiration drew from the local natural beauty of the surrounding area. A sculptural representation of the iconic “W” was created to reinforce the brand at the property’s prominent beach-front entrance along Florida’s scenic A1A Highway.
Services: Signage & Wayfinding, Branding & Identity
Project Type: Hospitality
Architect: Adache Group Architects, Inc.
