Rivercamps
Panama City Beach, Florida
St. Joe Land Company, the largest land owner in Florida, is developing a unique residential resort project in Northwest Florida. RiverCamps provides a unique opportunity to own a vacation home within what is essentially an environmental preserve complete with savannas, wet lands, waterways and forest. Square Peg was commissioned to develop the overall brand identity and the numerous applications to create a comprehensive communications program.
Services: Branding & Identity, Signage & Wayfinding, Interpretive Graphics
Project Type: Residential
Client: St. Joe Land Company
Architect: Lake Flato Architects & 4240 Architecture, Inc.