Armani Hotel
Dubai, UAE
Dubai, UAE
Armani Hotel Dubai is the world’s first hotel designed and developed by Giorgio Armani. Square Peg Design designed a comprehensive signing program for the Burj Khalifa Tower including the Armani Hotel. From signage concepts developed by Armani, Square Peg Design developed the design and detailing as well as overseeing the implementation of the highly detailed and intricate sign design.
Services: Signage & Wayfinding
Project Type: Hospitality
Client: Emaar
Architect: Wilson Associates
Bishop Ranch
San Ramon, California
San Ramon, California
Sunset Development engaged Square Peg Design to develop a comprehensive wayfinding and signing master plan throughout the Bishop Ranch complex. The exercise included establishing new signage standards and guidelines for adoption by the City of San Ramon. A major component were the lakeside trails, inviting outdoor seating, and duffy boat on the scenic Bishop Ranch lake.
Services Provided: Signage & Wayfinding, Master Sign Program, Interpretive Graphics, Branded Environments
Program: Corporate, Retail
Client: Sunset Development Company
City of Dublin
Dublin, California
Dublin, California
The City of Dublin retained Square Peg Design to create a new graphic identity for City streetscape wayfinding elements and key gateway and monument signing. The City’s goal was to incorporate imagery into pedestrian and vehicular signage that would create a sense of community by visually establishing community boundaries and playing upon the richness of the City’s Irish namesake.
Services: Signage & Wayfinding, Branding & Identity
Project Type: Civic
Client: City of Dublin
Rivercamps
Panama City Beach, Florida
Panama City Beach, Florida
St. Joe Land Company, the largest land owner in Florida, is developing a unique residential resort project in Northwest Florida. RiverCamps provides a unique opportunity to own a vacation home within what is essentially an environmental preserve complete with savannas, wet lands, waterways and forest. Square Peg was commissioned to develop the overall brand identity and the numerous applications to create a comprehensive communications program.
Services: Branding & Identity, Signage & Wayfinding, Interpretive Graphics
Project Type: Residential
Client: St. Joe Land Company
Architect: Lake Flato Architects & 4240 Architecture, Inc.
North Peninsula Jewish Community Center
Foster City, California
Foster City, California
North Peninsula JCC contacted SPD to create their donor displays, as well as a complete wayfinding and signing program. The system was implemented throughout these building centers: K-8 School, Community Center, Early Childhood Education Center, Fitness Center
Services: Donor Recognition
Project Type: Education
Client: North Peninsula JCC
Architect: Fisher Friedman
Wingstop Corporate Headquarters
Addison, Texas
Addison, Texas
Wingstop, relocated its corporate headquarters to a brand new, 78,000 square foot, state-of-the-art office building in Addison, Texas. . Our team was contracted by Smith Group to develop a fully branded environment that embodies the culture and personality of Wingstop before the company welcomed employees to the office. To bring Wingstop’s fun and flavorful brand to life for its employees, Square Peg designed an extensive branded workplace graphics and signage program, taking inspiration from signature wing flavors and the youthful brand persona.
Services: Signage & Wayfinding, Branded Environments
Project Type: Corporate
Client: Wingstop
Architect: SmithGroup
Grand Canal Shoppes at the Venetian Resort
Las Vegas, Nevada
Las Vegas, Nevada
SQPEG was retained to help create the wayfinding and signage and a focal point for the refreshed Grand Canal Shoppes at The Venetian Resort Las Vegas. The design of “The Wishing Tree” included a 20-foot tall cast bronze tree, clad with over 3,400 waterjet-cut and laser-engraved brass leaves to provide a glittering canopy allowing guests a moment of quiet reflection. Additionally, our team designed and coordinated the integration of the audiovisuals that feature a natural backdrop event every hour on the hour, to draw visitors in from the surrounding casino into the retail area.
Services: Placemaking, Signage & Wayfinding
Project Type: Retail
Client: Brookfield Properties
Architect: HKS
Zynga Headquarters
San Francisco, California
San Francisco, California
Designed to reflect Zynga’s position in the gaming world, our design team created a system of workplace graphics to enhance and enliven their newly renovated corporate office headquarters. Working with a limited brand vocabulary, Square Peg designed a flexible “kit of parts” that could be used in ways that would keep messaging relevant and fresh. This included amplifying core brand, brand expressions and energizing simple but beloved graphic icons. The result is an environment that speaks to internal and external audiences in an eclectic, proud, and friendly tone, reflecting the culture and personality of this industry leader.
Services: Signage & Wayfinding, Experiential Graphics
Project Type: Corporate
Client: Zynga, AECOM
Carmel Valley Ranch
Carmel, California
Carmel, California
Carmel Valley Ranch occupies nearly 500 acres in the sunny foothills of the Santa Lucia Mountains in the world renown Carmel Valley. The elegant resort offers amenities that perfectly compliment the natural beauty of the surrounding region that includes Carmel-By-The-Sea, Monterey and Big Sur. The site includes 139 newly renovated guest suites, tennis courts, swimming pools, sport and bocce courts, miles of hiking trails, four acres of vineyards, two acres of lavender, two acres of organic gardens, pete dye 18 hole golf course, and a luxury 10,500 sf full-service spa Aiyana.
Services: Signage & Wayfinding, Master Sign Program
Project Type: Hospitality
Client: Geo Capital
W Hotel Fort Lauderdale
Fort Lauderdale, Florida
Fort Lauderdale, Florida
Square Peg Design developed the identity and wayfinding system for the W Hotel and Residence in Fort Lauderdale, Florida. The inspiration drew from the local natural beauty of the surrounding area. A sculptural representation of the iconic “W” was created to reinforce the brand at the property’s prominent beach-front entrance along Florida’s scenic A1A Highway.
Services: Signage & Wayfinding, Branding & Identity
Project Type: Hospitality
Architect: Adache Group Architects, Inc.