Zynga Headquarters
San Francisco, California
Designed to reflect Zynga’s position in the gaming world, our design team created a system of workplace graphics to enhance and enliven their newly renovated corporate office headquarters. Working with a limited brand vocabulary, Square Peg designed a flexible “kit of parts” that could be used in ways that would keep messaging relevant and fresh. This included amplifying core brand, brand expressions and energizing simple but beloved graphic icons. The result is an environment that speaks to internal and external audiences in an eclectic, proud, and friendly tone, reflecting the culture and personality of this industry leader.
Services: Signage & Wayfinding, Experiential Graphics
Project Type: Corporate
Client: Zynga, AECOM