Studio Studio

Hotel del Coronado

Square Peg Design implements a new signage and wayfinding program for this $400 million dollar restoration.

Coronado, California

The Del writes the next chapter with implementation of a remarkable $400 million-dollar Master Plan renovation that preserves its storied past while creating experiences for a new generation. Square Peg was engaged to design a comprehensive wayfinding and signage program for all aspects of the resort including the historic Victorian hotel.

Services: Signage & Wayfinding Program
Project Type: Hospitality, Master Plan
Client: BRE Hotels & Resorts
Architect: WATG, Burton Landscape Architecture Studio

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Studio Studio

Pendry Newport Beach

This historically rich property has been redeveloped and transformed into a sophisticated luxury destination.

Newport Beach, California

This historically rich property has been redeveloped and transformed into a sophisticated luxury destination. With 295 guest rooms, 82 upscale suites, a spa, pool, and versatile event spaces, the hotel adds contemporary designs that meet modern standards. Square Peg Design worked in close collaboration with Pendry and the architect, WATG, in designing a new signage program that complements and reinforces the renovated aesthetic. This iconic hotel promises extraordinary charm and modern appeal as it redefines itself in Newport Beach.

Services: Signage & Wayfinding Program
Project Type: Hospitality
Client: Eagle Four Partners
Architect: WATG
Interior Design: Studio Munge

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Healthcare Studio Healthcare Studio

Emery Yards - Center of Innovation

Emery Yards is a lab and office campus designed for the life sciences industry in Emeryville—a key biotech hub in the San Francisco Bay Area. Square Peg Design redesigned the Master Signage and Wayfinding Program.

Emeryville, CA

Emery Yards is a multi-building lab and office campus designed specifically for the life sciences industry in Emeryville—a growing biotech hub in the San Francisco Bay Area. The new campus features office and lab buildings enhanced with modern amenities and four acres of sustainable open space. Square Peg Design not only reviewed the Master Sign Program to develop strategies for effective signage & wayfinding, but also redesigned and implemented a new program to create clear communication, navigation and brand consistency.

Services: Master Sign Program, Signage & Wayfinding, Brand Integration
Project Type: Life Sciences, Campus, Masterplan, Corporate, Mission Critical
Clients: BioMed Realty, Zitra Construction Management, Emeryville Center of Innovation
Architect: FLAD Architects

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Studio Studio

Durango Station

Las Vegas, Nevada

The Durango Station Hotel and Casino resort in Las Vegas features an impressive 83,000-square-foot casino, a bright lobby with stone finishes, and a cozy bar area designed for relaxation. It also comforts guests with more than 200 rooms, embodying a Palm Springs Desert vibe throughout. The entertainment amenities are fitting of a Las Vegas atmosphere with the STN Sportsbook Bar and there are plenty of dining options with the Eat Your Heart Out food hall as well as restaurants with cuisine choices from around the world.

Square Peg Design was tasked to develop a comprehensive design package to complete the signage, wayfinding and environmental graphics for the site and interiors. The SQPEG team created a community space, blending the functional elements of the resort with a design that mimics its desert landscape. The food hall and F&B signage were playful aspects of the project, offering the designers a challenge and a bit of fun. The team was involved in the project early on, which was a rewarding experience to see the complete design of Durango Station from start to finish.

Services: Signage & Wayfinding, Environmental Graphic Design
Project Type: Hospitality, Gaming & Casinos
Client: Red Rock Resorts, Station Casinos
Architect: The Friedmutter Group, JIVE Architecture

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Healthcare Studio Healthcare Studio

Singapore National Cancer Centre

Singapore

Singapore

A new $820 million National Cancer Centre Singapore (NCCS) building located within the Singapore General Hospital (SGH) campus  92,000 sq.

Services: Signage & Wayfinding
Project Type: Healthcare
Architect: Tsoi Kobus Architects

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Healthcare Studio Healthcare Studio

Charles Harwood Medical Complex 

St Croix , US Virgin Islands

St Croix , US Virgin Islands

A cutting-edge public health and wellness facility that offers centralized administrative and regulatory services for the territory, as well as optimal patient care services and educational opportunities to everyone who seeks healthcare on the island and in the territory. 230,000-square-foot replacement complex will offer a full range of wellness and medical services including a teaching kitchen, conference facilities, clinics, dentistry, behavioral health, and other vital health and wellness services in a warm, modern environment with advanced equipment and technology.

Services: Signage & Wayfinding
Project Type: Healthcare
Client: Department of Health
Architect: FLAD Architects

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Healthcare Studio Healthcare Studio

UC Davis Health 48x Ambulatory Surgery Center

Sacramento, California

Sacramento, California

Expected to open for patients in July 2025, the four-story, 268,228 square foot “48X Complex” will help to address the shortage of ambulatory operating room capacity at the main hospital. This project is envisioned to support a preliminary program of 14 operating rooms, 59 pre- and post-operative recovery bays, 14 single occupant 23-hour recovery rooms, 96 clinical exam rooms, and 19 clinical treatment rooms. The building will also include public spaces, clinical support, operations space (sterilization, pharmacy, etc.) imaging space, physical therapy space as well as administration support space to facilitate patient support and education.

Services: Signage & Wayfinding
Project Type: Healthcare
Client: UC Davis Health
Architect: Smithgroup

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Healthcare Studio Healthcare Studio

Harbor UCLA Replacement Hospital

Los Angeles County, California

Los Angeles County, California

Harbor-UCLA Medical Center near Torrance, one of five trauma centers in Los Angeles County, has begun a $1.6 billion upgrade that will include a new 468,000-square-foot inpatient tower and 198,000-square-foot outpatient building, dramatically reshaping the antiquated facility and improving patient care.

Services: Signage & Wayfinding
Project Type: Healthcare
Client: UCLA Health
Architect: HMC Architects / Hensel Phelps Design Build

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Civic Studio Civic Studio

Hayward Fire Station and Training Facility

Hayward, CA

Hayward, CA

 Square Peg Design was retained to strategize, develop, and detail the wayfinding and signage program for this state of the art fires station and training facility.

Services: Signage & Wayfinding
Project Type: Civic
Client: Midpeninsula Regional Open Space District
Architect: Ross Drulis Architects 

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Corporate Studio Corporate Studio

Midpeninsula Regional Open Space District

Los Altos, California

Los Altos, California

Square Peg Design was engaged by Noll & Tam Architects as part of their design team for the Midpeninsula Regional Open Space District’s new administrative headquarters building. The goal was to create a forward-looking office environment that strengthens the districts’ public identity and reflect their core mission of open space conservation. The renovation for the headquarters created a collaborative workspace that conveys and reinforces the nature of the district’s work.

Services: Signage & Wayfinding, Placemaking
Project Type: Corporate
Client: Midpeninsula Regional Open Space District
Architect: Noll & Tam Architects

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Healthcare Studio Healthcare Studio

Governor Juan F. Luis Hospital and Medical Center

St Croix, US Virgin Islands

St Croix, US Virgin Islands

As the only hospital on the island of St. Croix, the Governor Juan F. Luis Hospital and Medical Center is more than a place where residents seek healthcare. It is also a center of civic and social gathering that represents the community and its history. The aging hospital was critically hit by Hurricanes Irma and Maria, resulting in extensive water and wind damage. During the recovery efforts on the island, the hospital structure was identified as requiring a full replacement.

Square Peg Design was retained by FLAD to develop a comprehensive signage and wayfinding program for this new replacement hospital.

Services: Signage & Wayfinding
Project Type: Healthcare
Client: Governor Juan F. Luis Hospital and Medical Center
Architect: FLAD Architects

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Studio Studio

Waldorf Astoria Lusail

Doha, Qatar

Doha, Qatar

The Waldorf Astoria Lusail is a 43-story tower in the West Bay area of Doha comprising 311 hotel rooms, 25 apartments, several specialty restaurants, a luxurious spa and large function spaces, including a grand ballroom.

SQPEG worked closely with WATG to develop a comprehensive and architecturally integrated signage program. 

Services: Signage & Wayfinding, Brand Integration
Project Type: Hospitality
Architect: WATG

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Residential Studio Residential Studio

Walnut Creek Transit Village

Walnut Creek, California

Walnut Creek, California

Walnut Creek Transit Village is a mixed-use development that has transformed the area around the Walnut Creek BART station into a mix of housing and retail. The $380 million project feature The Waymark, a 596 apartment and 26,000 square feet of retail on 16 acres of what had been the BART station’s parking lot.

The Walnut Creek Transit Village is one of the biggest housing developments centered around a BART station.

Square Peg Design was engaged to develop the signage and wayfinding program for the project.

Services: Signage & Wayfinding, Placemaking
Project Type: Residential
Client: Blake Griggs

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Corporate Studio Corporate Studio

South Beach

Singapore

Singapore 

The South Beach development covers an entire city block between the Marina and Civic District in the heart of downtown Singapore. Combining new construction with the restoration of existing buildings, the mixed-use, energy efficient new urban quarter brings together places to live and work with shops, cafes, restaurants, a hotel and public spaces. A wide landscaped pedestrian avenue, a green spine, weaves through the site and is protected by a large canopy, which shelters the light-filled public spaces beneath from the extremes of the tropical climate.

Square Peg Design was engaged to develop a comprehensive signage and wayfinding program to compliment the architecture and reinforce a sense of place.

Services: Signage & Wayfinding
Project Type: Corporate
Architect: Foster Partners

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Healthcare Studio Healthcare Studio

VA Medical Center

Louisville, Kentucky

Louisville, Kentucky

Square Peg Design was engaged by Smithgroup Architects to provide signage and wayfinding for this new 972,000 square foot, $840 million medical center. The 34-acre campus includes two parking structures, a central utility plant, and other site amenities. The Louisville VA Medical Center is anticipated to be completed in 2026.

Services: Signage & Wayfinding
Project Type: Healthcare
Client: U.S. Department of Veterans Affairs
Architect: Smithgroup

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Healthcare Studio Healthcare Studio

San Joaquin General Hospital

French Camp, California

French Camp, California

Square Peg Design was engaged by to develop a comprehensive signage and wayfinding program for the overall medical campus, including the 196 bed, main hospital, as well as the various clinic, and support buildings.

As the campus had developed over a number of decades, the signage and wayfinding was inconsistent and problematic. Square Peg Design developed a cohesive wayfinding strategy and a very visual signage program to direct arriving patients and visitors to their ultimate destinations.

Services: Signage & Wayfinding, Branding
Project Type: Healthcare
Client: San Joaquin General Hospital

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Healthcare Studio Healthcare Studio

Clovis Community Hospital

Clovis, California

Clovis, California

As part of the HMC Architects design team, Square Peg Design developed a comprehensive signage, wayfinding and donor signage program for this new five-story, 148-bed tower that takes cues from the existing five-story tower and expands other departments to increase the hospital’s patient care and service departments in all directions. The expansion also includes additions to the surgery/emergency department, materials management, kitchen and public dining, a new two-story hospital entry structure with interventional expansion above, and a curved main hospital drop-off canopy. 

Services: Signage & Wayfinding, Donor Signage
Project Type: Healthcare
Client: Clovis Community Medical Center
Architect: HMC Architects

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Corporate Square Peg Design Corporate Square Peg Design

Medecision

Dallas, Texas

Dallas, Texas

As a fast-growing North Texas healthcare firm, Medecision’s office needed to expand over 12,000 square feet. The brand takes inspiration from the simple idea of building blocks, and the fractal patterns emphasize modular growth, evolution, and adaptation. The multifaceted and bold illustration is found throughout Medecision’s branding and is embraced and celebrated in their new headquarters. The environmental graphics throughout the space and the dynamic seating element that connects the common areas are derived from the fractal patterns found in the company’s branding.

Services: Signage & Wayfinding, Branded Environments
Project Type: Corporate
Client: Medecision
Interior Architect: Omniplan

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Residential Square Peg Design Residential Square Peg Design

WhiteFence Farms

El Segundo, California

Tallahassee, Florida

WhiteFence Farms is a residential community on 373 acres. Private lots of three to ten acres are built around common areas of community-owned working farm fields connected by tractor trails. Square Peg Design developed the creative branding and identity for the community including brand collateral.

Services: Branding & Identity
Project Type: Residential
Client: St. Joe Land Company

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Retail Square Peg Design Retail Square Peg Design

The Point

El Segundo, California

El Segundo, California

Square Peg Design was commissioned by Federal Realty to develop a new identity, wayfinding and signing program for The Point, an outdoor retail center in Southern California.

Services: Signage & Wayfinding, Branding & Identity
Project Type: Retail
Client: Federal Realty

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