Branding & Identity

Who is your target audience? If your project had a favorite movie, what would it be? These are a couple of the questions we might ask you when you come to us to help develop your project’s identity. Square Peg Design often works on brand identities for retail developments, residential communities, restaurants, and hospitality projects.

We work closely with the client to understand their goals and aspirations so that we can begin to visualize the personality for their unique project. This may include font families, color palettes, acceptable photography or illustration styles, and sometimes even custom illustrations or graphics reflective of the brand goals.