Hesper Smyth
Project Director
Along with the knowledge and expertise that come with a 21+ year career in branding and wayfinding, Hesper also brings a contagious smile, positive energy, and a passion for combining beauty with function. She’s spent years sharpening her thoughtful approach and attention to detail. These are essential qualities needed for specializing in healthcare solutions. Hesper takes pride in creating long-term solutions that enhance the patient experience. As a Project Director at Square Peg Design, Hesper appreciates the relationship between strategy, experience, and design while managing the project’s overall success. Hesper is often found with her toes buried in the sand on a Lake Michigan beach or up to her elbows in soil from her home garden with her two bulldogs in tow. She has always found peace and inspiration in the outdoors.