The Burj Khalifa, with 166 floors and a height of 828 meters, is the tallest man-made structure in the world. Square Peg Design was retained by Emaar Properties to design a comprehensive signing program for this new global landmark. The Burj Khalifa offers a variety of destinations: offices, residences, a spa, and the world’s first Armani Hotel; therefore the wayfinding is quite complex. The design demands were equally challenging. By capturing the subtlety of the contemporary architecture with just the right mix of Arabic influence, our wayfinding and signing program successfully integrates into and enhances the experience of this globally significant structure.